Why you need a logo
You need a logo. Why? A logo represents your company. Having a professionally designed logo can introduce your organization as expert in your industry, establish customer trust and rapport which can reduce the amount of time spent convincing customers that your products are worth buying. Having a professionally designed logo can also help you stand out from the competition and gain valuable market share even if the other guy has been in business longer. In today’s fast paced ever changing market it is important to stay ahead of the completion. A professionally designed logo is a vital part of your branding and marketing strategy. Here are some reasons why you need a logo.
First Impressions Count
A logo is often a customer’s first introduction to your company. A well designed logo is memorable, and once people start seeing it around town it becomes hard to forget. We’ve all seen good logos and bad logos. A company that has invested some time and thought into their image will consequently gain the trust of customers. Customers will always compare your company to the competition when making purchase decisions. A professionally designed logo gives your company a competitive edge.
Professionalism, Competence, Expertise
Send a clear strong message to customers that you are the best choice among your competition. Logos can be seen online, on your company truck, business cards, social media the newspaper and so much more. When your customer sees your logo on your vehicle and on your billing material and invoices they therefore see clearly that you are a professional business. In other words if your logo is of poor quality, customers may transfer the thought that your product or service is also poor quality. A professionally designed logo ultimately establishes customer rapport and trust.
Stand out from the Competition
Compare the logos of several companies in your town, in your industry. You probably notice that some of those companies have amazing logos that stand out and some that are less than stellar. Some have used Clipart as their logo. This tactic might save a few dollars in the short term, but the lack of professionalism will consequently cost your company in the long term. Not only can your customers tell that it is Clipart, but it is widely available and not unique to your organization. Having a professionally designed logo is critical to standing out from the competition. It is therefore well worth the time and investment to hire a company to help you. Remember that a professionally designed logo is a long term investment for your company.
Customers engage with images more than text. Simple logos tend to stay in our memories longer, and we are able to associate them with a feeling or thought. A professionally designed logo is memorable. Think about the construction company truck or the lawn care truck that just drove by. Will you remember them? A professionally designed logo can help you gain market share simply by being recognizable.
Your logo is unique to you and links ownership to your company. It tells potential customers who you are and what you do, and how that might benefit them. A good logo should therefore appeal to your target customers and help you stand out.
Contact us for a logo design consultation.