Better website design. How to get better results.
Better website design is certainly key to help you get better results. A website should above all work hard for your company. To clarify it is a marketing tool used to help a company grow, attract and retain business over the long term. Is your website working hard for you? Here are 6 website design solutions to get better results.
Branding for a business is really, really important. For example, have you ever visited a website with poor branding, clip art logo or a do it yourself brand using Word document? It certainly doesn’t leave a good impression, does it? Customers will make snap decisions about whether they will do business with a company based on several factors, including how the business portrays itself. It takes about three seconds to form an opinion. Make sure that your branding is appropriate. Don’t lose customers. Consequently it is more expensive to not have proper branding.
2. Value Proposition
First of all, what value does your business provide?
In the website page title where it is indexed in search engines, try to use a phrase that highlights the benefits of using your service. That is to say stand out in search engine results with a better short description. Think about what your customer needs. Better ROI, and more customers. For a web designer “we build websites that ignite your business”. Above all find the customer pain point and address it with a simple tight sentence. This is most importantly a substantial opportunity to shine in front of an audience and advise of the value your business provides.
3. Social Proof
Social proof is the influence of others actions that influence our own actions. This is certainly beneficial in marketing because people trust people more than business itself alone. Unfortunately the world is full of scam artists. Consequently trust is key to gaining sales.
So moreover, how do we do that?
Word of mouth is by far the most valuable marketing tool out there. After you provide a great service for your customer, request a review from them. Additionally you could email customers for testimonials to display on your website. Also consider building a case study for display on your website.
4. Company Website Benefit
Similarly, what benefit does your company provide?
Visitors to your website need to know that you can provide for them. Use a list to detail your services. In addition to the list, provide a service benefit in a way that the customer sees the benefit rather than the service. In other words, give them the experience of the service rather than the service. Check out the example below:
Ensure your brand stands out with stunning designs marketed towards your target clientele.
Finally, provide a clear header and a clickable link.
5. Call to Action (CTA’s)
A call to action is a simple button, or form that prompts a visitor to do something. For example, subscribe, sign up, download, fill out form, buy now are some ideas.
Call to action is a bit of a strategic art form. There are schools of thought on appropriate words to use that are more likely to get a click. Power words to make content more attractive. When it comes to CTA some words convert visitors to customers a lot faster than others. Free, secret, exclusive offer, guaranteed, limited offer.
Never end your web content without a call to action. Call to action compels visitors to take action bringing them closer to becoming clients. Customers want this. Sometimes it's just easier to know what to do when you land on a page.
Figure out what you want visitors to do. As a result it becomes easier for them to do business with you.
6. Website Security
Lately Google has had a real press on about HTTPS vs HTTP. As a result, if you take money from customers using your website you must have HTTPS. The “S” stands for secure socket layer (SSL). Money or data exchange is sent encrypted electronically. Consequently this is necessary because of scammers and hackers trying to get digital information.
Even if you have no intentions of incorporating a store into your web design it is beneficial in many ways to get the HTTPS SSL certificate. Most importantly many web hosting providers are providing “Let’s Encrypt” SSL for free. Talk to your host provider to see if they offer it for free. To sum up, do some research to make sure this is right for you.
If you have any questions don’t hesitate to contact Ardent Designs.