Reasons your website needs a website redesign
Thinking of a website redesign? If your website was built more than ten years ago it’s probably due for a major overhaul. Depending on the technology, possibly a complete website redesign. Technology changes, and along comes better technology. Here are some reasons to invest in a more modern website design.
Website has a dated look
If it has been a long time since your website was initially built chances are that the website has outgrown the technology used to build it. Customers view your website as part of your company branding and who they perceive you to be. It is therefore important to stay current by updating the look and feel of your website.
Does not look good on mobile
A website absolutely must look good on a mobile device. Studies show that more than 80% of people are using mobile devices to make purchase decisions while visiting websites. Furthermore, Google is taking a hard looks at this staggering figure and ranking responsive designed websites higher in search engine searches. Is your website optimized for mobile devices? If not, you may need a website redesign.
Slow to load website
Studies show that people leave a website if it hasn’t loaded in less than 3 seconds. If you have probably done this yourself then you know it is true. Slow loading pages are a clear sign of a failing website. Not only are you driving customers away, but it is bad for search engine optimization and ranking on searches. Poorly optimized images are one of the major reasons for slow loading websites. Talk to a website designer to find out about problems and solutions.
Social media is lacking
Chances are if your website is outdated, you don’t have any social media integrated into your website. Why is this important? This is important because search engines view this as a trust factor. If Google doesn’t see social media on your website, your ranking may suffer. Furthermore, customers want to engage with your organization in a shareable community way that leads to reviews, and word-of-mouth confidence in your business. Social media integration in your website is social. Not having this integration will cause your website to need a redesign.
Your competition looks better
This is a sure sign that your website needs a re-design. As a result you should always be looking at your competitor to see what they are doing that is working or not working. If the completion is looking and performing better, they’re probably taking your customers too.
Your website is a large part of your company’s online image. If you feel any of these are true of your website, why not contact us today for a free website design consultation.