Why isn’t anyone coming to my website?
There are many reasons that make people ask why isn’t anyone coming to my website. Maybe your website is new. If this is the case then it takes time to index. Google will crawl your website with Googlebots eventually. Sometimes it just takes time.
The reason people create websites is to connect with a particular audience and develop relationships with potential clients. The truth is, many potential clients are out there trying to research and find answers. You may have those answers but you need to be found on the internet in order to connect with your audience. Let’s examine the reasons people ask “Why isn’t anyone coming to my website?”
Search Engine Optimization
When asking yourself “Why isn’t anyone coming to my website?” It is necessary to consider SEO. SEO or rather search engine optimization refers to the written and media content of your website. When considering SEO it is absolutely necessary to make sure that your descriptions, headings and the structure of your website is adjusted to promote your keywords successfully. Keywords are the words and phrases that you are trying to rank highly for in search engines. In other words, what your business is about and how your customer will find you. Some useful tips to consider when implementing your SEO on your website:
Proper Images: Make sure images are the correct size because incorrectly sized images can result in slow to load websites, and reduce ranking.
Keyword Use: Keyword usage helps the search engine understand what the webpage is about and as a result helps Search Engines discover your content.
Meta Description: This is the snippet that appears on the web. It should contain keywords.
Title Tags: This is text to identify images.
Keyword Density: This is the number of times a keyword will appears in the first paragraph.
Outbound Links: I will ensure that there are no broken links on any pages.
Proper ALT Tags: This is a description of image, when the image is not available. Useful to the blind or visually impaired as well as search engines.
XML Sitemap Creation
Submission to Search Engines: Externally submitted to Bing and Google to index websites. Not necessary but if it is a new website it will speed up the process of search engines finding your website.
Off-site SEO is all about having links or rather backlinks. Backlinks are links that point back to your website. Some ways to get links include guest blogging and submitting to business directories. If you are blogging yourself, then people will naturally and eventually link to your content. Consequently it takes time. The most important thing to note is that the links must be quality links.
There was a time when people would link to anything just to gain backlinks. As you can imagine this made the web very spammy. To eliminate the spamminess, Google introduced rules that basically mean that only relevant links will matter for ranking and indexing. Consequently what it all means is that quality and related content is what matters. Create high quality shareable content. Articles, videos and other things that you excel at. These are naturally shareable content. People will automatically link to quality content if it is good.
Start blogging. Start by producing articles twice per month or once per week. Anything is better than nothing. The blog articles you produce should be relevant to your business and provide value to your customer. Providing value can lead to trust and help form relationships with potential clients. Try to add visuals such as images or charts and videos. This will break the monotony of the text and keep things fresh and interesting to the reader.
Share your blog posts and other stuff on social media. Sharing social media posts help rank on Google. This is even more fabulous if your social media following shares your content. Keep in mind it is not necessary to have all the social media. Just keep the ones that are working for your business. Social media is hard work!
If your website is not optimized to be mobile friendly then you may find a decrease in traffic. Studies show that a staggering amount of people are using mobile to do their searching. If your website looks terrible on a cell phone then your potential clients are going somewhere else to find their answers.
Slow Loading Websites
Your potential clients will not wait more than 5 seconds for your website to load before leaving. On the contrary, people will return to websites that are fast.
Poorly Designed Website
If your website was not designed professionally then it may lead to a lack of trust from your potential clients. Saving a few dollars in the beginning may lead to expensive changes in the future. Remember that your website is a long term investment in your company.
Asking “Why isn’t anyone coming to my website?” and consequently understanding that people are not visiting your website is because you need to put more effort into it. The terrible truth is that people tend to believe that building the website is enough. Build it and they will come. Building and maintaining a website takes time and is an ongoing project that will pay off in the long term.
Are you still unsure about website ranking? Reach out to us to see what we can do for you.