Website redesign benefits

There are many Website redesign benefits. A website redesign is visual, has a great user experience and result in visitors converting to clients. Has it been a long time since you updated your website? If it has been a while since you last designed your website it may be time for a refresh. Let me ask you, is your website working for you? Is it producing people that call you or inquire about your services? Is it saving your business time on the phone by providing appropriate information? And ultimately is it converting visitors into customers? Let’s examine some website redesign benefits.



Search Engine & Search Engine Optimization (SEO)

Redesigning a website has the added benefit of gaining more search engine attention. Search engines love to find new content. The more content is uploaded, the more the search engine trusts the content is therefore beneficial. Adding a blog to your website is an excellent way to gain more exposure. As a result make sure that you are adding valuable content that your potential clients want to hear about.

SEO is a crucial part of being found on the internet. Compressing images and naming them, adding keywords to pages you want to rank for, Meta data, titles and more. SEO makes it easier for search engines to understand your content and serve it to the right audience. Furthermore, SEO is a good strategy to use to rank higher than your competitor.

Customer Trust

First of all, a modern website designed with today’s technology is far more credible than one designed ten years ago. Old websites can lose customers. In addition, as consumers we tend to make quick harsh judgement upon visiting a website about whether we want to do business with them. Finally, your website is your online face of your business. We all want customers to view us as professional. As a result a website redesign benefit is to portray your business accurately as professional in your field.

Responsive Design

One of the website redesign benefits is responsive design. Responsive design will as a result lead to greater exposure of your company and brand. Studies also show that more people are using their mobile devices to make purchase decisions about your company. Does your current website look good on mobile devices? The last thing you want is to have customers exit your website in favour of a responsive website. The user experience means a lot!

Better User Experience

First of all a website that is designed in a clear simple manner is appealing. Furthermore it allows a user to find the information they came for and make decisions. Also redesigning a website can remove all the crowded non-essential noise that frustrates and confuses the visitor. Clear call to action will urge customers to take specific actions (sign up, buy, and book consultation). By making the user experience easy, you have a greater chance or converting them to a customer rather than consequently driving them away to your competitor.

Social Sharing

Blog posting is a great way to get the word out. Enabling social sharing buttons at the end of your post allows visitors to share your content allowing for greater reach. Plus, who doesn’t like a little help bragging about their company?

Faster website loading

Chances are that your website will need to be moved to a new host provider  in order to redesign your website. The benefits of this is faster website load times. Studies show that people leave a website if it takes longer than 3 seconds to load. A modern website host provides many benefits to a website including loading time.

Secure Socket layer Security (SSL)

SSL stands for secure socket layer. It means better encryption of your data. You may notice on the top left side of your browser there is a ‘not secure’ rather than a lock icon. All this means is that it is http rather than https. The ‘S’ stands for SSL. It is absolutely necessary to have this if you intend to have a store or sell items online.

Increased customer conversions and sales

Another website redesign benefits is increased customer conversions and sales for the reasons listed above. A website redesign should be visually impressive, have a great user experience and result in visitors converting to clients.

A website is part of your business toolkit and if built correctly, it should work hard for you. Tell us what you want your website to do, and Ardent Designs will help you get there.

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8 Website Redesign Benefits