To make a brand memorable, first we need to understand what the brand actually is. Hint: It's not just your logo. It's about your customers and how they perceive your brand.
1. Brand Memorable Strategy
A brand needs to strategically identify with the customer base. Understand why they do things, how, and what they are doing. Brands need to know their ideal customer. Stand out and be remembered by providing the right experience for them. As a result, gain more attention by understanding your own brand and target market.
2. Brand memorable logo design
First of all your logo is not the brand. Logo design is a starting point to developing a brand. It is meant to be simple, memorable and versatile. Additionally a logo should look good at all sizes while retaining recognition. Colours should be appropriate to the industry. It also will look great across all branding material such as brochures, flyers web design and business cards. As a result your logo is actually how customers recognize you. Consequently it is important to create a simple memorable mark.
3. Purpose, meaning values
Messaging is how your brand communicates with an audience. Additionally it conveys the brand purpose, meaning and values and is also unique to the brand. Therefore in order to be effective, the tone of the message needs to connect with the target audience in the place where they are. Consequently, meet them at their level and connect with the right people. Identify the pain points and solve for them.
Provide a seamless experience across all channels. Your website design, logo, branding material needs to be consistent. Let personality shine though. Keep the voice consistent so that customers come back for more.
5. Positive customer experience
Being brand memorable is more than creating a logo or website design. Even more so is the customer experience. This is the juicy stuff that makes people talk about your business. As a result experience can lead to word of mouth and more sales.