designing business websites

6 Things We Need To Know Before Designing Business Websites

One of the first things people want to know when designing business websites is how much does a website cost? Well the cost can be quite low or quite high depending on what the individual company website needs are. There are a lot of factors to consider when Designing Business Websites. Here are 6 Things We Need To Know Before Designing Your Website.

Target Audience

Who is your website for? Be as specific as possible about who the target audiences are. This could include:

  • Gender
  • Age range
  • Any other specifics

Who will be visiting your site and what they want to get out of visiting your site is very important. A bar and grill restaurant will have a different target audience than a romantic seafood restaurant or a steakhouse. These are questions you should be asking yourself when considering the design of your website.


Website Content

Content such as logos, taglines or slogans, text, PNG or JPG Images will tell the story of your company and define your brand. For example a restaurant website needs professional images of tantalizing mouthwatering yummy food, happy smiling staff and the restaurants atmosphere.

Do you have your own logo and images or will you need this service? These are some things to think about when designing business websites.


Website Functionality

What does your website need to do? Some common integration includes contact forms, mailing lists, online payment processing. Understanding your website needs will assist with estimating the final cost of building a website.


How Many Pages Will Your Site Have?

Creating a sitemap is one of the first things to be built on your website. Do you need blog capability? Think through how you want your customers to navigate your site. How many pages is enough to clearly get across all the information necessary to communicate with your customers.


SEO Basics

How much do you know about SEO? Many people starting out assume that all they have to do is build a website and people will magically find it and interact with it and grow traffic. Wouldn’t that be nice? Unfortunately it isn’t so. It is always a work in progress. A professionally designed website must be SEO optimized. Your customer might look for your service rather than your business name or domain name. For example, a search for restaurants (vs your restaurant name) in you town. If you are not optimized for this you might find yourself at the bottom of the list. Having a SEO optimized website is crucial to being found. Off-site SEO refers to Social Media growth and Link building strategies. For a list of on-site SEO techniques see on-site SEO.


Budget Allocation

How much money have you set aside for this project? One of the most common questions asked is “how much does a website cost?” The answer is, it depends. The sky is the limit really, and it depends how much work is involved. The more revisions, expectations, the higher the cost and therefore you can expect a longer the turnaround time to complete the design. Remember that your website is an investment designed for the long term.

Designing Business Websites | 6 Things We Need To Know