Every website design needs to exist in order to get customers
The reason your website exists is to get customers. Every website design needs important features in order to convert visitors to customers.
The goal of professional web design is to attract visitors and convert them to paying customers. There are several key features necessary to implement for the purpose of doing exactly that.
Every website design needs the following:
Website feature: Searchable
Proper search engine optimization techniques need to be in place to ensure people can find your website. It isn’t enough to be beautiful. A website must be index-able for the right keywords and terms. Meta descriptions and headers can’t be ignored or without keywords. Keywords are the words your customers are using to search you. Additionally it is important to optimize images. They require proper Alt tags. Images also need to be sized correctly and compressed. Image compression reduces the file size and therefore the load time on a website. Compress images for free here.
Website design feature: Customer Trust
First of all, if your website looks amateur, sketchy, or likewise untrustworthy then as a result, visitors will not convert to customers. People are able to build websites with builder tools. Sure. However, not everyone has design skills or the desire to learn. Have a beautifully laid out website with proper white space elements balanced with freely given information. Customers should not have to look hard for the details they came for. No contact information is consequently going to be perceives as untrustworthy.
Website design feature: Informative
A website also needs to provide information in order to help solve customer problems. Additionally showing professionalism gains customer trust. Provide valuable information for free. Show off your expertise. Always provide value content. People think “Oh, this business knows their stuff.” As a result, winning trust is key to gaining the sale.
Website design feature: CTA - Call to action
Furthermore it is crucial to add a call to action. A call to action (CTA) is an element on the website that instructs a user to take an action or rather do something. Some examples include buy now, subscribe, and sign up. Also it is important to use action words.
Why it works
Lead your visitors to information they need to understand so that they will be more confident in making a purchase. Ultimately the goal is to help them solve a problem and to show that you are the solution to the problem.
Web design feature: Superior branding
Consider having a professional logo made for your business. A logo design is the first step in branding a business and ultimately it should be done before the website is made. Branding helps identify an organization and makes a connection to a target audience. Consult with a brand specialist today.
What about you? Do you have good design?