Graphic design cost value perspective
Graphic design cost is more about value. Many people ask what the cost of design is. Other designers want to know what to charge their clients. Also, clients want to know the price. Price often depends on what clients actually want. As a result it’s like asking the price of a car. Corvette or Volvo? It depends.
Graphic design cost value perspective explained
First of all the value of design certainly depends on point of view. For example if I said it would cost $5k just to start you might be shocked! You’d say, that’s too expensive. But, what if it increases your profits by $325,000? Of course perspective probably changes a bit. Therefore $5k seems like a good deal.
Restaurant example Industry
So let’s use a restaurant as an example. This restaurant is barely making ends meet, or perhaps it is brand new. To turn profit, this restaurant need to increase patrons by actually attracting them. Don’t get me wrong here. Food means a lot. However, branding is the first thing people come in to contact with when they learn about a company. A brand refresh is ideal to achieve the goal. To achieve the goal of $325,000 you need approximately 45 extra patrons per day at $45 per person.
Restaurant design needs
A restaurant most certainly needs menu design, signage, website design, package design (takeout bags, boxes), uniforms, cups and more. A website design alone could cost between $1500- $10,000. Often designers will bundle these needs into a package considering the amount of business given.
All these branding touch points contribute to the customer experience. Additionally branding is for the customer. It is also important to connect the customer emotionally to the company. Therefore you need to make the experience memorable so they talk about it and also return. Consequently resulting in word of mouth marketing.
Knowing budget restraints is helpful to the designer. This will allow the designer to create within boundaries while still providing quality care. If you budget is too low, you will consequently attract lower quality designers. Get a quick estimate here.
Graphic design cost value perspective conclusion
To increase your company’s value you must invest in it. Branding is a long term investment.