SEO strategy

Before we get to SEO strategy and how to get clients from your website let's first understand what SEO is. Then we'll understand how optimizing your website with an SEO strategy can get customer leads.



SEO strategy get clients


What is SEO?


Before we get to SEO strategy and how to get clients from your website let's first understand what SEO is. Then we'll understand how optimizing your website with an SEO strategy can get customer leads.

SEO stands for Search Engine Optimization. SEO is a digital strategy used to rank a website higher in search engines such as Google. Google will display results that serve a visitors query.  Optimizing a website for such queries allows for greater access to visitor leads. After all that is what we want, right? Customer leads.

SEO is always changing, and is considered a long term strategy. The authority of a website is based on many factors which we will discuss. SEO can be divided into two main categories On-Page SEO and Off-Page SEO. Both forms of SEO work well together in ranking websites. Let's learn how optimizing your website with an SEO strategy can get customer leads.

SEO strategy On-Page SEO


On-Page SEO refers to two parts of your website.

*Written content

*HTML code

Optimize these areas of the website in order to gain traffic to your website.


Images attract visitors. Make sure images are the correct size. Incorrectly sized images can consequently result in slow to load websites, and reduce ranking. Having a few images is not going to be noticeable. In contrast, over time all those images will become heavy for the website to load. Slow websites are off-putting. Visitors will leave a website if it takes longer than 3 seconds to load. Fast loading website are part of a SEO digital marketing strategy. It is therefore very important to compress images and use the proper size.

Keyword Use

Keyword usage helps the search engine understand what the webpage is about and as a result helps Search Engines discover your content. Keywords should match the company offering, and even more so keyterms the potential customer is searching for.

Keyword Density

This is the number of times a keyword will appears in the copy. This helps search engines understand what the webpage is about and the keywords importance relative to the search query.


The heading describes the page content. It should have an H1 tag in order to gain search engine attention. H1 tags are highest level heading tags.

Meta Description

This is the snippet that appears on the web. It should also contain keywords. These are the first words that will show up in a search query. Only two small sentences are allotted for meta-description. Make them count.

Title Tags

Describes the content in the web page. Make sure it is an accurate description of the content. Imagine your customer is viewing it. Attract and lure them in with something useful or catchy. HTML title tags are H1 for high level all the way to H6 for lower level title tag.

Outbound Links

Links are important in SEO. Outbound links are links that lead to another website’s page. In addition this adds to good user experience. Only link out to other websites if it is beneficial somehow to your page. Also ensure that there are no broken links on any pages.

Internal Links

Link website pages together. Visitors can follow links to other pages to gain more valuable information. Search engines are also able to crawl through links to discover your web page content.

ALT Tags

This is a description of image, when the image is not available. Useful to the blind or visually impaired as well as search engines. The keyword for the page should also be added to the alt tag. As a result create a powerful impact with imagery while optimizing the page image.

XML Sitemap Creation

Create a sitemap to make it easy for Google to find you. Googlebots read xml sitemaps.

Submission to Search Engines

To get search engines to index your website you can also submit the xml sitemap to Google and Bing.


SEO strategy | Website Usability Measure


Usability is a measure of how visitors are able to use the website. Usability is crucial to gaining a greater audience and reducing the bounce rate. In addition usability extends to mobile and tablet use. Ultimately usability is very important as this is also where most web traffic comes from.

Visitors should be able to find information easily as well as navigate the website. The website user should know what to do when they arrive. Clear call to actions should be visible. The visitor should be satisfied about their visit and ability to use functions and navigation.

Furthermore, visitors are more likely to skim the webpage to find the info they are looking for. Use headings and tags to attract attention to what the visitor needs.

SEO strategy Off-page SEO


In contrast to on-page SEO, Off Page SEO refers to points outside of your website. There are several off site SEO techniques including link building and social media marketing.

Link building is the most common method of off-page SEO. Other websites link a piece of their content to your website. This linked reference tells Google that your website is useful and informative. The more of these quality links your website has, the more Google consequently ranks it higher.

Blogging is a really good way to get your knowledge and expertise out there. Providing informative helpful advice gets attention from other websites who in turn link and reference back to your article. This article for example might be useful to another blogger who in turn might reference it on a blog post of their own.

Some other forms of link building include blog directories, forum commenting, blog commenting and link exchanges. Website owners are able to add links back to their website in hopes of gaining a better ranking. However Google much prefers natural linking.

SEO strategy Don'ts: Blackhat SEO


When building backlinks we have to be careful. Some web owners created a lot of sketchy practices in order to rank their websites higher. These tactics included links built from questionable websites unrelated to the linked site as well as keyword stuffing. Black hat SEO games the system rather than solving the customer problem. White Hat SEO is all about creating good user experience for website visitors and useful informative content.

Keyword stuffing is also problematic. In the effort to gain exposure people were using the same keyword three or more times in a paragraph. It begins to sound like a repetitive broken record. Firstly it is important to write content for actual people and not Googlebots. Google will almost certainly pick up on tactics like this and as a result penalize the website. Sometimes Google comes out with algorithm releases to combat spammers. As a result eventually none of these black hat SEO methods will work.

SEO strategy | What are follow links and nofollow links?


Giving a link out to another website gives something called “link juice”. To add a nofollow attribute therefore tells Google not to follow the link. Therefore as a result not passing “link juice”.

For example: “<a href= rel=”nofollow”>some website</a>)

It is best practice to use nofollow links for all ads, webpages that you don’t trust, and to comment links. Use follow links for website that you trust and add value to a webpage.


SEO strategy  | Why Natural Links are best

First of all it is also noteworthy to mention that the quality of links matter probably as much or more than the quantity of links. Essentially the location of the links is more relevant.

For example links coming from a blog that has been around a long time, or that has wider recognition and traffic is going to be a more important link than a new blogging website.

Also noteworthy, Google almost always prefers natural links. Natural links imply that a website owner likes certain content because it is useful or knowledgeable (provides more insight to their own website content) and therefore adds a link to their content or blog post.


SEO strategy | How to get links to your website


SEO link building is challenging. This is especially true when you are just starting out. Search engines such as Google measure the authority of a website by many things including the number of quality backlinks from other websites. Because of this a website can rank higher with more quality links pointing to them. But how do we get these quality links?

Well Written Content

You have no doubt heard the expression content is king. Of course this is true. People will be attracted to great content and naturally link to it. Write great posts about your knowledge specific to your industry. Be knowledgeable and helpful. People are searching for information all the time. The more helpful the information, the more likely you will gain trust from visitors and potential customers but also fellow bloggers looking to complement their articles with additional information.


Friends sometimes have industry related websites. Find complimentary businesses that have a similar customer base. For example home builders, house painters and landscapers possibly serve the same customer base. It is important to make sure the links are genuine and relevant.


Networking and Local Business Groups

The Chamber of Commerce has the ability to give you a link back to your website. Likely the Chamber’s website will have an information section with a link directing towards your website. In addition, the Chamber of Commerce will also hold networking events. Go meet fellow businesses. They are surprisingly loyal and willing to help you succeed.


Business owners really appreciate testimonials. If you have used their product or have done business with a company offer a testimonial. Request that they link back to your website.


Infographics are shared more than any other content. People are naturally drawn to images. It makes tedious information come to life in a neat organized way. Being graphically inclined certainty helps in creating infographics. If you are not, then hire someone to make a graphic for you. Relevant infographics will get natural links.

Guest Blogging

Website owners sometimes offer guest blogging. This will result in a backlink. It is advisable to not write solely for the purpose of getting a backlink.

Social Media

Off-site SEO includes social media posting. Social media links are likely nofollow links. However social media sharing has incredible power and can boost SEO significantly.

SEO strategy | Conclusion


SEO strategy includes both on-page SEO as well as off-page SEO. In order to rank a website higher it is necessary to focus on both.

Search Engine Optimization rules and practices are always changing. Change is usually implemented in response to poor or Black-Hat SEO practices.

SEO is a long term strategy. When implemented correctly a website to the first page of search engine searches. As a result, in front of the right customers..

The best thing to do is to focus on providing the best content for your website. Natural links should follow. Alternatively, consider having a professional create a website design for you.


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SEO strategy | Get clients from your website