Small business marketing ideas to implement today
Marketing a small business can be time consuming and expensive. However there are many Small business marketing ideas that are free & cheap to implement. These ideas can help boost better outcomes for your business. Here are some of the best ways to market your business.
Create a professional website design for your small business
Get a professional website design. A website for a small business is the foundation on which to build a digital presence. All other digital platforms are able to link back to your website increasing awareness of your brand. Professional website design makes a business more professional, and helps provide visitors the trust they need in order to business with your company. Trust is key to sales.
A website is a marketing tool that has many benefits in reaching your target audience. It will open new ways to engage customers from blogging and content marketing to email marketing. These are instrumental techniques in attracting new customers.
Get a custom logo design and branding specific to your company. Additionally your website should be polished with a logo design and proper custom branding throughout. The website should display business information in a clear easy to find place. Furthermore detailed information about products, services and several contact methods. Make it easy for visitors to find what they are looking for. As a result visitor are more likely to stick around longer and make purchase decisions.
Small business marketing ideas: Integrate Website SEO
Integrate SEO into your website. SEO helps visitors find your website using targeted keywords. Customers are not likely to search specifically for the company name or website domain name. They will in contrast search for your product or service as it relates to their need. Words written on your webpages should reflect solving for these needs and customer problems. Consequently if customers cannot find you, you are missing out on volumes of traffic.
Website sitemap search engine submission
Sitemaps can be created for free and submitted to search engines for free. Search bots can crawl a sitemap faster than not having a sitemap. Submitting the sitemap to search engines will help Google find and index the website faster. Most noteworthy is that new websites won’t have to wait as long to be found. Sometimes it can take up to several weeks to get a new website indexed.
Small business marketing ideas: Learn the art of website blogging
Most business owners create a website and promptly forget about it. Blogging is a free tool that can help you reach your target market with valued expertise. Write targeted posts about the topics your customers are likely to research. This gives you a way to show off your knowledge and expertise. Customers value your knowledge and begin to establish trust. When customers trust you, they are more likely to buy from you.
Blogging will help increase visitors to your website while improving your brand awareness and reputation. Be consistent with your blog efforts. Over time this will increase the website value.
Improve social media activity
Social media can be time consuming, but well worth the effort. Keep in mind you don’t need all the social channels. Stick to the channels that work for you. Also noteworthy is that you don’t need a ton of followers. You need a few engaged followers. Activity is key.
Brand your content. Your posts need to be consistent and reflect your company. Use the same colours and brand message on every post. As a result you will begin to be remembered by your followers. Followers that remember you are more likely to call you when they finally have need of your service.
Small business marketing ideas: Provide free consultation
Offer free advice to those seeking answers to their problems. Customers are at varying degrees or readiness when considering a purchase and whom to buy from. Be professional and offer a consultation. As a result this will gain visitor trust and help them to convert to a customer when they are ready.
Brand your Email
Create a professional email. Don’t have email@example.com but rather have firstname.lastname@example.org. In addition to this, add your social handles with icons at the bottom of your email signature. Consequently this will provide linkable access to your website and social media via email.
Connect with previous customers
Customers often have what is called customer lifetime value. This means that they will provide an income stream for the life of their business. As graphic designers, businesses always need some work done long after the website and logo are done. Perhaps they need seasonal flyers, or a promotional poster. Contact old customers to see if they have need of work. They might as a result surprise you.
Cross promote your business with other businesses
Think about another business you can team up with. A graphic designer might team up with a website designer, copywriter, photographer depending on the customer overall needs. Having partners refer your business goes a long way in establishing trust. It also makes it easier for customers to narrow down what they need. A recommendation can certainly help establish business relationships faster and help connect with people you might not have otherwise had the opportunity.
Small business marketing ideas conclusion
Getting started in business can be time consuming, but it certainly doesn’t have to be expensive. There are so many tools and options to help promote your small business. What have you done to market your business effectively? Let us know in the comments.